Should A Wannabe Content Creator Pal Cease Using People for Content?

One Side: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, labels herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is aspiring to become one. She creates video blogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be involved. On occasion she films me while dining, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a surprise: I’ll have bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inopportune moments. Often I'm in conversation to someone else, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me serving as her free crew. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I spend assisting her create material.

I’m grateful that Marielle has supported me with my design career, but I don’t want our connection to become just a ledger of favours. I don't believe she's insincere or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I hope Beth to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online allows me to show my personality and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Content creation is my version of engaging with life: observing the nuances, posting them with an audience that appreciates the art behind it. I never intend to make my friend uneasy. Bringing her to industry events was my way of sharing opportunities, providing her a opportunity to witness behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the content we make together can achieve: a foot in the door. I know not all people enjoys being on camera, but sometimes unplanned moments is what makes content genuine. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but friends help each other in minor capacities. I thought recording a short video now and then would be fun for her. Creativity flourishes in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I value Beth’s friendship profoundly and don’t want making videos to come between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is content. She needs to honor her friend's privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everyone. It was kind she has helped Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some real experiences, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer lies not in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Jeremy Ruiz
Jeremy Ruiz

Maya is a seasoned digital strategist with over a decade of experience in crafting effective online campaigns and web solutions.